“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.”
Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets.
A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.
YOU can now leverage it as a secret weapon of your personal skills and growth strategy.
Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.
Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing).
Fully understand when and where to apply A.I. to a business case.
Head Of Growth
A.I. is a large and complicated field. It can feel like “magic”. It’s not. We’ve made it accessible to anyone.
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Day 1: An intro to AI, Predictions, building clusters and hyper-customization
Day 2: Psychographic Personas, Recommendation Engines and Deep Learning
Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle. CLTV prediction is an important problem where an accurate estimate of future value allows businesses to effectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.
Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth.
Providing a personalized shopping experience for customers across all channels is a vital key to survival. Broad recommendations and the suggestion that "shoppers who view this, also viewed that" doesn't cut it anymore. A.I. allows us to show the right message, on the right channel at the right moment.
As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition.
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.
Customer acqusition, behavioural psychology, paid channels and copywriting. Also a Lecturer for the Psychology Department of the Utrecht University.
Growth Tribe Trainer - AI
Writer and Physics teacher
PhD and teacher in data science, machine learning, deep learning and business applications of A.I.
AI for Marketing & Growth Trainer
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